The China Gold and Jewelry Lighting Case in Nanchang International Jewelry City, Jiangxi Province

Project Background

As an important showcase for China's gold industry, the China Gold counter in Nanchang International Jewelry City, Jiangxi Province, has stringent requirements for its display environment. In the fierce 

market competition, high-end jewelry displays require a professional lighting system to highlight product value and attract customers. As a benchmark brand in the industry, China Gold has set higher 

standards for store lighting effects: it must perfectly present the dazzling brilliance of jewelry, create a comfortable shopping environment, and meet the energy-saving and environmentally friendly 

requirements of modern commercial spaces.

Customer Needs Analysis

The China Gold counter in Nanchang International Jewelry City faces multiple lighting challenges:

The need to accurately display the unique luster of jewelry made of different materials such as gold, K gold, and diamonds.

The lighting system must effectively avoid glare and enhance the customer experience.

The long operating hours of the shopping mall require a highly stable and long-lasting lighting solution.

The lighting must conform to the brand's high-end image, reflecting professionalism and quality.

Energy consumption must be reduced to respond to the national call for green commercial space construction.

Professional Lighting Solution

Hefei Changxiang Lighting Technology, with its professional experience in jewelry lighting, customized a comprehensive lighting solution for the China Gold counter in Nanchang International Jewelry City. 

Based on the optical characteristics of different jewelry categories, we conducted precise color temperature design to ensure that each piece of jewelry is displayed in the most suitable lighting conditions.

During the project implementation, we fully considered the spatial structure and display characteristics. Through scientific light distribution design, we created a layered visual effect with clear emphasis. 

Special attention was paid to the harmonious integration of natural and artificial lighting, avoiding common problems such as shadows and glare in traditional jewelry lighting.

To meet China Gold's pursuit of a high-end image, the lighting system uses intelligent dimming technology, which automatically adjusts the optimal lighting effect according to different time periods and 

jewelry categories. This ensures the stability of the display effect while achieving energy saving and environmental protection goals. The entire lighting solution focuses on detail, with soft and even light, 

allowing customers to immerse themselves in the beauty of the jewelry in a comfortable environment. Implementation Results

After the lighting system was put into use, significant results were achieved:

Jewelry display effect was greatly improved, with more realistic product texture and color representation.

Customer dwell time increased by 35%, and purchase conversion rate significantly improved.

Lighting energy consumption decreased by 40%, resulting in a significant reduction in annual operating costs.

The common heating problems of traditional lighting were eliminated, extending the lifespan of jewelry displays.

It added a professional and high-end visual experience to the brand image of China Gold.

"High-quality lighting is the soul of jewelry display," said the head of China Gold Nanchang Jewelry City. "The professional solution provided by Hefei Changxiang Lighting not only met our high requirements 

for product display but also enhanced the overall style of the store through the art of light and shadow, allowing our jewelry to radiate its most captivating brilliance under the right lighting."

As a national high-tech enterprise, Hefei Changxiang Lighting will continue to cultivate the field of jewelry lighting, using professional technology and innovative thinking to create exclusive light and shadow 

art spaces for more jewelry brands, helping the Chinese jewelry industry move towards a higher quality development stage.