Jieshou Wang's Jewelry City Jewelry Lighting Project Case

Project Background and Objectives

Jieshou Wang's Jewelry City, as a regional high-end jewelry retail landmark, aims to strengthen its brand's luxurious image and enhance the immersive shopping experience for customers through lighting 

design.

Core objectives include:

Highlighting the texture of the jewelry: Accurately presenting the natural color and brilliance of gold, diamonds, and colored gemstones, avoiding distortion or glare interference.

Creating a high-end atmosphere: Integrating modern aesthetics with regional culture to create a space that is both artistic and inviting.

Optimizing energy efficiency and maintenance: Utilizing an intelligent lighting system to reduce long-term operating costs.

Design Concept and Solution

Overall Atmosphere Creation

Tone: Primarily using warm, restrained light and shadow, with a color temperature of 2700K-3200K to enhance the warmth of gold, and localized use of 3500K-4000K neutral light to highlight the brilliance of 

diamonds, ensuring accurate color reproduction.

Emotional Guidance: Through layered lighting, from the soft guiding light at the entrance to the focused lighting in the display cases, gradually stimulating customers' desire for exploration and purchase.

Core Technical Parameters

Color Temperature and Color Rendering: Global CRI ≥ 90, with enhanced R9 component for red gemstones (such as rubies) to ensure vibrant colors; LED light sources avoid ultraviolet radiation, protecting the 

durability of the jewelry.

Light Spot and Uniformity: Using diffusers and soft light materials to eliminate hotspots and shadows, ensuring that the jewelry is evenly illuminated within a 24°-40° angle, with clear details.

Brightness Levels: Basic ambient light is controlled at 100-300 lux, while focused illumination in the display area reaches 1000-1500 lux, avoiding dazzling reflections while highlighting the three-dimensionality of the jewelry.

Lighting Layers and Scene Organization

Basic Lighting (Ambient Light): Neutral-toned background light, evenly illuminating counters and aisles without distracting from the exhibits.

Accent Lighting (Exhibit Lighting): Independent micro-light sources focus on each piece of jewelry, with adjustable angles to reveal details such as carvings and settings, reducing glare interference.

Concluding Lighting (Reflected Halo): Low-brightness auxiliary light enhances layering, suppressing excessive amplification of dark areas in the background, creating a tranquil and luxurious atmosphere. 

Intelligent and Dynamic Applications

Scenario-Based Modes: Supports switching between different scenarios such as holidays and daily use.  For example, dynamic lighting effects enhance the festive atmosphere, or dimming modes highlight 

high-end custom areas.

Energy Saving and Maintenance: The LED system reduces energy consumption, and intelligent control minimizes manual intervention, ensuring long-term lighting stability.

Implementation Results and Customer Feedback

Visual Experience: Gold jewelry displays a vibrant luster, and diamonds sparkle brilliantly. Customers commented that "the jewelry seems to be telling a story," leading to a significant increase in purchase 

conversion rates.

Spatial Aesthetics: Mirrored ceilings and metal-framed display cases reflect the lighting, creating a dreamlike palace atmosphere. This blends with artwork and wooden decorations, balancing luxury and 

natural elements.

Operational Efficiency: The intelligent system simplifies management, reduces energy consumption, and lowers maintenance costs, aligning with the long-term sustainable development needs of the jewelry 

city.

Case Value

The Jieshou Wangshi Jewelry City project, through precise lighting design, combines technical parameters with artistic expression.  It not only strengthens the brand's high-end positioning but also creates an 

immersive shopping experience, becoming a benchmark case for regional jewelry retail.