Case display of smart lighting in Ningbo Laofengxiang Jewelry Store

Project Background

As a century-old brand in the Chinese jewelry industry, Laofengxiang, with its core philosophy of "classic heritage and innovative integration," opened a store in a high-end commercial district in Ningbo. The 

aim was to enhance the brand's historical depth and modern luxury through lighting design, attracting a diverse range of consumers. Located in a high-traffic commercial area, the store needed to visually 

highlight the dazzling quality of gold, diamonds, and other jewelry, while creating an elegant and high-end shopping atmosphere to increase customer dwell time and conversion rates.

Lighting Design Concept

Product Focus and Layering:

Gold Jewelry Area: Embedded LED spotlights are used to precisely focus light on gold pieces and vintage craftsmanship jewelry, highlighting the warm luster and delicate texture of the metal while avoiding 

glare. Warm-toned lighting enhances the luxurious feel of the gold, reflecting the brand's "classic heritage" positioning.

Diamond and Colored Gemstone Area: High color rendering index (CRI≥90) cool white light is used for key lighting, restoring the brilliance of diamonds and the vibrant colors of gemstones.  The contrast 

between light and shadow strengthens product layering and attracts customer attention.

Display Walls and Windows:  Integrated LED strips and soft background lighting present the jewelry as works of art, enhancing the overall sense of luxury in the space, while incorporating brand cultural 

elements such as the fusion of traditional patterns and modern design.

Experiential Design:

VIP Consultation Area: Warm gold chandeliers and localized soft lighting create a private and comfortable environment for communication, enhancing customer immersion and promoting high-end product 

sales.

Seasonal Theme Area: For occasions such as Chinese New Year and Valentine's Day, the lighting color and brightness are dynamically adjusted. For example, a red tone reinforces the festive atmosphere, 

attracting holiday shoppers.

Brand Tone Empowerment:

The lighting design reflects Laofengxiang's dual genes of "innovation and heritage," using light and shadow contrast to highlight the combination of traditional craftsmanship and modern trends, such as the 

differentiated display of classic series and youthful collaborative collections.

The ceiling features a dual layout of "basic lighting + artistic installation lighting," evenly illuminating the space while using light and shadow to reinforce brand recognition, balancing artistic appeal and 

commercial viability. Implementation Highlights

Technology Application: The independently developed gold jewelry (such as the "Ancient Craft Gold" series) is given a unique texture through multiple processes, and the lighting design further amplifies its 

craftsmanship value, increasing the product's premium potential.

Sustainability: High-efficiency, energy-saving LED light sources are used to reduce energy consumption and maintenance costs, aligning with environmental trends.  A smart dimming system adapts to 

different times and scenarios.

Scene Integration: Combining the regional cultural characteristics of Ningbo, the lighting design incorporates elements of the Jiangnan water town (such as soft light simulating rippling water), enhancing the 

store's landmark appeal.

Effect Evaluation

Visual Appeal: Precise lighting makes the jewelry "sparkle" in the display cases, significantly increasing foot traffic and customer dwell time, especially among young people who show increased interest in 

colored gemstones and co-branded products.

Experience Upgrade: The warm lighting design in the VIP area enhances customer comfort and promotes high-end product sales.  Dynamic lighting in the holiday-themed area effectively boosts sales.

Brand Differentiation: Through the combination of light and shadow with product craftsmanship, the "century-old craftsmanship" brand image of Lao Feng Xiang is strengthened, making it a benchmark 

high-end jewelry store in the commercial district.

Summary

This case study, through partitioned lighting, contextualized experience, and brand positioning, perfectly integrates Lao Feng Xiang's classic heritage with modern innovation.

It not only enhances the display effect of the jewelry but also creates a unique and memorable brand image in high-end commercial spaces.

The lighting design balances functionality and artistry, creating an immersive shopping experience for customers and providing strong support for the brand's market expansion.