Pingyao Laofengxiang Jewelry Lighting Case

Project Background

Pingyao Ancient City, a World Cultural Heritage site, is home to numerous long-established businesses with rich histories. Laofengxiang Jewelry, a century-old jewelry brand founded in 1848, opened a 

flagship store in Pingyao Ancient City, continuing its brand philosophy of "a century-old store, trustworthy and reliable." Located in the core commercial district of the ancient city, the store primarily sells 

gold, silver, and pearl jewelry.  It required a professional lighting system that could both highlight the dazzling quality of the jewelry and blend seamlessly with the cultural atmosphere of the ancient city. 

Hefei Changxiang Lighting Technology Co., Ltd., with 18 years of professional experience in LED lighting for jewelry stores, customized a complete lighting solution for the Laofengxiang Pingyao store. 

Customer Needs Analysis

Brand Tone Matching: As a time-honored Chinese brand spanning three centuries, the lighting design needs to reflect the perfect combination of the brand's rich history and modern fashion sense.

Product Display Effect: Jewelry has extremely high requirements for lighting; it is necessary to ensure that all types of jewelry materials (gold, silver, pearls, etc.) can display their best luster and color.

Spatial Atmosphere Creation: The Pingyao Ancient City store needs to consider both the visual experience of tourists and the shopping comfort of local customers.

Energy Saving and Environmental Protection Requirements:  Meet national green shopping mall standards and reduce energy consumption costs.

Intelligent Control Function: Meet the differentiated lighting needs of different time periods and different areas.

Solution

Hefei Changxiang Lighting Technology provided Laofengxiang Pingyao store with a full range of "Changxiang Starlight" brand LED lighting products and intelligent control systems:

Key Lighting System

High color rendering index (Ra>95) LED track spotlights are used to precisely focus on the jewelry in the display cases, restoring the true color of "999 pure gold".

Specially designed LED counter lights are installed inside the display cases to ensure that there are no shadows or blind spots when viewing the jewelry from any angle.

Professional wall washer lights are installed in the window area to create a layered visual effect and attract street traffic.

Environmental Atmosphere Lighting

The main lighting in the store uses intelligent dimmable LED spotlights to achieve a natural light effect transition from morning to night.

The walls use aurora effect light strips in a water-green tone, echoing the Laofengxiang brand colors and creating a high-end and elegant spatial feel.

Ultra-thin 9mm perforated light strips are used to outline the architectural lines, highlighting the historical depth of the century-old brand.

Intelligent Control System

An intelligent store lighting system is deployed, supporting functions such as scene preset, automatic time-based switching, and remote monitoring.

Equipped with a smart lock linkage system for the display cases to ensure security. Automatic lighting adjustment for store opening and closing times

Provides mobile app remote management, allowing store managers to adjust lighting schemes at any time.

Implementation Results

Significant improvement in product display effect: Customers reported a significant improvement in the luster and texture of the jewelry, especially the gold products, which displayed the dazzling brilliance 

befitting their value under the lighting, matching their actual worth.

Increased customer traffic and conversion rate: After the showcase lighting renovation, the store's attractiveness increased by 40% in the evening, the entry rate increased by 25%, and customer dwell time 

increased by 30%.

Significant reduction in energy consumption: Compared with the original lighting system, energy consumption was reduced by 65%, saving approximately 80,000 yuan in electricity costs annually, aligning 

with the concept of green and low-carbon development.

Overall enhancement of brand image: The lighting design perfectly integrated the historical heritage of the "century-old store" with the modern feel of a contemporary jewelry store, receiving consistent 

praise from customers.

Significant reduction in maintenance costs: LED products have a long lifespan and low failure rate, greatly reducing daily maintenance workload.

Project Highlights

Targeted solutions: Customized exclusive spectra for the optical characteristics of Laofengxiang Jewelry's different materials (gold, silver, pearls, etc.), ensuring that "every pearl is a confession from the sea," 

appearing natural and authentic.

Innovative spatial aesthetics: Breaking away from traditional jewelry store lighting models, avoiding the limitations of "virtually designing scenes just to sell a lamp," creating a shopping experience that meets 

the real needs of consumers.

Integration of culture and modernity: Perfectly combining the cultural characteristics of Pingyao Ancient City with modern lighting technology, the lighting design showcases the historical heritage of the 

established brand without losing its sense of fashion.

Comprehensive service guarantee: Providing one-stop service from design and products to installation and commissioning, as well as long-term technical support and maintenance.