Jewelry lighting case of Linquan Laomiao

Project Background

Linquan Laomiao Jewelry is a key store of Shanghai Laomiao Jewelry in Linquan, Anhui Province. As a renowned jewelry brand with a long history, Laomiao Jewelry upholds the traditions of Chinese culture, 

inheriting and promoting classic elegance, using gold jewelry as a medium to symbolize Chinese good fortune and auspicious meanings. At every important moment in a customer's life, Laomiao Jewelry is 

committed to allowing customers to experience good fortune and blessings within the beauty of Chinese culture. With the need for store upgrades, Linquan Laomiao Jewelry urgently required a professional 

lighting system to enhance product display effects and the shopping experience.

Needs Analysis

As a brand that emphasizes "the beauty of Chinese culture," Linquan Laomiao Jewelry had the following requirements for its lighting system:

Accurate reproduction of the color and texture of materials such as gold and jade, realistically showcasing the exquisite craftsmanship of Chinese gold jewelry.

Lighting that highlights the details and brilliance of the jewelry, enhancing the visual appeal of the products.

A zoned lighting solution to meet the display needs of different areas such as display windows, counters, and display cases.

A focus on green and low-carbon solutions to reduce long-term operating costs.

A smart control system to adapt to the lighting needs of different times and marketing activities.

Solution

Hefei Changxiang Lighting Technology Co., Ltd., a national high-tech enterprise, customized a lighting solution for Linquan Laomiao Jewelry:

Professional lighting product portfolio

Intelligent lighting control system

Cultural integration design

Implementation Results

Increased Sales Performance: High-quality lighting effectively enhanced the visual effect of the jewelry, increasing customer dwell time by 35% and conversion rate by 20%.

Upgraded Brand Image: Professional lighting perfectly interpreted Laomiao Jewelry's brand culture, complementing the design concept of "unique and innovative, integrating modern trends."

Improved Operational Efficiency: The intelligent control system made lighting management more convenient, reducing staff operating time by 50%.

Increased Customer Satisfaction: Customers reported being able to appreciate the details of the jewelry more clearly in the store, significantly improving the shopping experience.

Significant Environmental Benefits: The LED lighting system saves 60% more energy than traditional lighting, saving approximately 48,000 yuan in electricity costs annually.