The jewelry lighting case of Laomiao in Hailecheng, Lishui, Nanjing

Project Background

The high-end Laomiao Jewelry store located in Hailong City, Lishui, Nanjing, serves as a flagship store and image showcase for this renowned jewelry brand, and therefore has extremely high requirements for 

in-store lighting. Jewelry, as a high-value, high-precision luxury product, requires a professional and precise lighting solution to highlight its texture, color, and details. The existing lighting system suffered 

from inconsistent color temperature, insufficient color rendering, high energy consumption, and a lack of flexibility, failing to meet the professional needs of high-end jewelry display.

Solution

Hefei Changxiang Lighting Technology Co., Ltd., with 19 years of professional experience in LED lighting for jewelry stores, customized the "Changxiang Starlight" professional lighting solution for this Laomiao 

Jewelry store:

Precise Lighting Design:  Utilizing professional photometric simulation software for 3D lighting planning, ensuring that each piece of jewelry receives the optimal light angle to highlight its three-dimensional 

effect and brilliance.

Core Product Application:

"Starlight Series" LED Track Spotlights: 2700K-3000K warm white light, color rendering index Ra≥95, accurately restoring the true colors of the jewelry.

Professional Counter Spotlights: 5°-15° narrow-angle design, creating perfect "hot spot lighting" to make diamonds sparkle brilliantly.

Smart Counter Lighting System: Built-in sensors automatically illuminate when customers approach and dim when they leave the display area, saving up to 40% energy.

Glass Counter LED Under-Cabinet Lights: Specially designed anti-glare design perfectly illuminates the mounting base, highlighting the details of the jewelry craftsmanship.

Smart Window Wall Washers: Creating a layered display environment to attract potential customers passing by.

Intelligent Control System: Deploying the "Changxiang Intelligent Lighting Management System," allowing for flexible adjustment of lighting scenes according to different times of day and holiday themes, 

and enabling remote monitoring and energy management. Implementation Results

Improved Visual Effects: The color rendering of the jewelry increased by 30%, and the brilliance of the diamonds was significantly enhanced, resulting in an average 45% increase in customer dwell time.

Increased Sales Performance: Within three months of the lighting upgrade, the store's jewelry sales increased by 22% year-on-year, and the conversion rate for high-end jewelry increased by 18%.

Significant Energy Efficiency Optimization: Energy savings of 62% compared to the original system, resulting in annual electricity cost savings of approximately 85,000 RMB. All lighting fixtures have passed 

national green lighting certification.

Upgraded Customer Experience: Flicker-free and glare-free design creates a comfortable shopping environment for customers, and the store's satisfaction rating increased from 4.2 to 4.8 (on a 5-point scale).

Guaranteed Safety Performance: Equipped with a professional heat dissipation system and anti-electric shock design, all counter lighting meets the high safety requirements of jewelry stores.

Hefei Changxiang Lighting Technology, with its professional technology and rich experience, successfully transformed this Laomiao Jewelry store into a demonstration project for jewelry lighting in the 

Nanjing area, fully showcasing the technical strength and professional standards of the "Changxiang Starlight" brand in the field of high-end commercial lighting, providing a successful example for lighting 

upgrades in the jewelry retail industry.