Nanjing Jiangning Wanda Laofengxiang Jewelry Lighting Case

Project Background

Nanjing Jiangning Wanda Plaza, as a core commercial center in the region, brings together numerous high-end brands. Among them, Lao Feng Xiang Jewelry, a century-old jewelry brand, has opened a 

boutique counter of approximately 150 square meters. As a leading brand in the Chinese jewelry industry, Lao Feng Xiang has extremely high requirements for store lighting, needing to showcase both the 

brand's historical heritage and modern fashion sense, while ensuring the best display effect for various types of jewelry.

Customer Needs Analysis

Lao Feng Xiang Jewelry put forward the following core requirements:

A lighting system with high color rendering (Ra≥90) to truly restore the natural colors of jewelry made of different materials such as gold, jade, and diamonds.

A flexible and adjustable lighting system to adapt to the needs of different seasons, times of day, and promotional activities.

To solve the common glare problem in traditional jewelry lighting and improve customer comfort.

To pursue energy saving and environmental protection, reducing long-term operating costs.

The lighting system should integrate with the overall store design style, highlighting the brand positioning of "integration of tradition and modernity".

Implementation Highlights

Precise Color Matching: Customized light source parameters for different jewelry materials; 2700K warm light for gold to highlight its preciousness, 4000K neutral light for diamonds to showcase their 

brilliance, and 5000K light source for jade to enhance its translucency.

Glare-Free Design: Through a special optical structure design, the glare index is controlled below 10, far lower than the industry standard of 19, significantly improving customer comfort.

Intelligent Dimming System: The illuminance can be automatically adjusted according to business hours – soft in the morning, bright at noon, and warm in the evening. It also supports remote control via 

mobile APP to meet the needs of different promotional activities.

Integration of Cultural Elements: The lighting design incorporates traditional Chinese pattern elements, complementing the Lao Feng Xiang brand's cultural heritage. This aligns with Laofengxiang's brand 

philosophy of "integrating tradition and modernity."

Implementation Results

After the project was completed, the lighting effect of the Laofengxiang jewelry store in Nanjing Jiangning Wanda Plaza received unanimous praise from both the brand and consumers:

Sales Increase: Jewelry display effects significantly improved, with an average customer transaction value increase of 15%, and a 22% increase in sales of diamond products.

Customer Experience: The average customer stay time increased by 3-5 minutes, and the in-store comfort rating reached 9.2 points (out of 10).

Brand Value: The lighting system perfectly interpreted Laofengxiang's brand philosophy of "century-old craftsmanship, inherited and innovated," strengthening its high-end brand image.

Energy Saving and Environmental Protection: Annual electricity savings reached 32,000 kWh, reducing carbon emissions by 21.5 tons, in line with Laofengxiang's sustainable development philosophy.

The head of Laofengxiang's Nanjing region commented: "Hefei Changxiang Lighting Technology's solution not only met our professional needs for jewelry display but also gave the store a new lease on life 

through the intelligent lighting system. The perfect combination of lighting and jewelry made our products stand out in Jiangning Wanda Plaza, achieving a harmonious unity of traditional jewelry and modern

 technology."

Project Summary

The Laofengxiang jewelry store lighting case in Nanjing Jiangning Wanda Plaza is a successful practice of Hefei Changxiang Lighting Technology's concept of "technology empowering jewelry display." 

Through precise lighting design, professional LED product application, and intelligent control systems, it not only improved the display effect of jewelry and the customer experience but also injected modern 

technological vitality into a traditional jewelry brand. This case fully demonstrates Hefei Changxiang Lighting Technology's professional strength as a national high-tech enterprise in the field of jewelry 

lighting, and also confirms the industry concept that "good lighting is the second life of jewelry."

As an expert in the field of jewelry lighting, Hefei Changxiang Lighting Technology will continue to focus on "green, low-carbon, and intelligent innovation," providing professional lighting solutions for more 

jewelry brands and helping the Chinese jewelry industry shine even brighter in the art of light and shadow.