The lighting case of China Gold and Jewelry on Shengli Road Pedestrian Street in Nanchang City

Project Highlights

Precise Restoration of Jewelry Colors: Utilizing a special spectral design, the 550-600nm wavelength band is specifically optimized, resulting in richer and more realistic color representation of gold, jade, 

diamonds, and other jewelry, enhancing the perceived value of the products.

Differentiated Competitive Advantage: Against the backdrop of significant changes in the jewelry industry (as of November 2025, the price of gold has exceeded 1300 yuan/gram), professional lighting design 

has significantly improved the store image, allowing China Gold to stand out from the competition and create a "luxury-style" display effect similar to established high-end jewelry brands.

Increased Average Transaction Value and Conversion Rate: After implementing the new lighting system, customer dwell time in key product areas increased by 40%, the proportion of high-end product sales 

increased by 25%, and the average monthly sales per store increased by 18%.

Green and Low-Carbon Practices: As a national high-tech enterprise, Changxiang Lighting's solutions comply with the green and low-carbon development concept, reducing carbon emissions by 

approximately 12 tons per store annually, contributing to the company's ESG initiatives.

Customer Feedback

"The professional jewelry lighting solution provided by Hefei Changxiang Lighting Technology has not only improved the display effect of our products but also given our store a distinct visual identity among 

the many jewelry stores on Shengli Road Pedestrian Street.  Especially in the current market environment of high gold prices, the high-quality lighting effectively enhances customer confidence and 

experience." – Store Manager, China Gold Shengli Road Store

Summary

In 2025, a year of significant upheaval in the jewelry industry, professional lighting has become an indispensable competitive element for high-end jewelry retail. Hefei Changxiang Lighting Technology 

Co., Ltd., with its "Changxiang Starlight" brand of professional jewelry lighting solutions, has helped the China Gold Nanchang Shengli Road Pedestrian Street store upgrade its image, providing strong support 

in facing market challenges. This case also demonstrates that in the current jewelry retail market where "the bigger the brand, the faster it falls," refined store experience building is the key to success.