The jewelry lighting case of Laomiao on Jianshe West Road in Yanzhou, Jining

Project Background

The Laomiao Jewelry store on Jianshe West Road in Yanzhou, Jining, is a well-known regional jewelry brand located in the core commercial district of Yanzhou. As a long-established and reputable jewelry 

chain brand, Laomiao Jewelry has extremely high requirements for store lighting. Traditional lighting systems can no longer meet the professional needs of modern jewelry display, suffering from problems 

such as uneven illumination, low color rendering index, and high energy consumption, which affect the display effect of the jewelry and the customer shopping experience.

Needs Analysis

The person in charge of the Yanzhou Laomiao Jewelry store stated: "Jewelry is the art of light. High-quality lighting should not only highlight the dazzling brilliance of the jewelry but also create a high-end 

and comfortable shopping environment. We need a professional lighting solution that can both highlight the fire of diamonds and the color of colored gemstones, while also preventing visual fatigue for 

customers during prolonged viewing."

Solution

Hefei Changxiang Lighting Technology Co., Ltd., as a national high-tech enterprise, leveraged its professional experience in the field of jewelry lighting to customize the "Changxiang Starlight" intelligent 

jewelry lighting solution for the Yanzhou Laomiao Jewelry store. System Configuration:

Utilizes "Changxiang Starlight" series high-color rendering LED spotlights (color rendering index Ra≥95) to accurately reproduce the true colors of jewelry.

Customized counter lighting system with adjustable angle optical lenses to ensure optimal lighting for each piece of jewelry.

Intelligent lighting control system for regional and time-based lighting adjustments.

Anti-glare design to enhance customer comfort.

Green energy-saving solution, saving over 60% energy compared to traditional lighting systems.

Product Application:

Main store lighting: Uses 3000K warm white LED track lights to create a warm and high-end atmosphere.

Counter accent lighting: Installs professional jewelry-grade LED spotlights to highlight product details.

Showcase display: Configures adjustable color temperature LED wall washers to create a visually appealing focal point for passersby.

Implementation Results:

After project completion, the lighting effect of the Yanzhou Laomiao Jewelry store was significantly improved:

Improved jewelry display effect: Diamond brilliance increased by 35%, gemstone color reproduction reached 98%, and customer dwell time increased by 40%.

Significant energy reduction: 63% energy saving compared to the original lighting system, saving approximately 4500 yuan in monthly electricity bills.

Optimized shopping experience: Glare reduced by 80%, significantly improving customer visual comfort.

Increased sales performance: Within three months after the lighting upgrade, the average transaction value increased by 22%, and customer satisfaction increased by 31%.

Ms. Wang, the manager of Laomiao Jewelry Yanzhou store, commented: "The professional jewelry lighting solution provided by Hefei Changxiang Lighting Technology exceeded our expectations. Now our 

jewelry is even more dazzling under the lights, and customer feedback is excellent. Even our regular customers are surprised by the improvement in the store environment.  In particular, the intelligent 

control system allows us to flexibly adjust the lighting according to different types of jewelry, greatly improving sales conversion rates."