Jewelry lighting case of Laomiao Temple in Yanshi, Henan Province

Project Overview

Hefei Changxiang Lighting Technology Co., Ltd. successfully provided professional lighting solutions for the Laomiao Jewelry store in Yanshi, Henan Province. As a well-known jewelry brand under the Yuyuan 

Jewelry Fashion Group, Laomiao Jewelry adheres to the brand philosophy of "Oriental Culture, National Trend Expression," focusing on creating gold jewelry products that symbolize Chinese good fortune and 

auspicious meanings. This Yanshi store mainly sells products from the Laomiao Ancient Charm Gold Collection series and the Good Fortune Blessing "Golden List" series, including dragon scale and phoenix 

feather bracelets, lotus bracelets, bamboo joint bracelets, and various 999 pure gold jewelry.

Changxiang Lighting Solution

To address the above needs, Hefei Changxiang Lighting Technology Co., Ltd. provided the store with a professional lighting solution, mainly including:

Professional track spotlight system: Utilizing Changxiang Starlight® brand high-color rendering LED track spotlights with a color rendering index of Ra95, precisely illuminating the 999 pure gold jewelry in 

the display cases, allowing the "Laomiao Ancient Charm Gold Collection Dragon Scale and Phoenix Feather" series bracelets and pendants to display their best luster.

Customized counter lighting: Specially designed LED counter lights for the jewelry display counters, with adjustable angles and concentrated light beams, ensuring that each piece of "Good Fortune 

Blessing 'Golden List'" series gold jewelry receives just the right amount of illumination, highlighting product details.

Showcase accent lighting: Using professional showcase spotlights to enhance the store's exterior appeal, perfectly showcasing featured products such as the "Golden List [Admission Notice]" even at night, 

attracting passersby.

Display cabinet lighting system: For the jewelry display cabinet area, professional display cabinet lights are used to ensure even and soft bottom lighting for displayed products such as crafted gold bars 

(1307.00 yuan/gram), increasing the three-dimensional effect of the products.

Accent lighting with downlights: Downlights are strategically placed at key product display locations, providing point-source high-brightness lighting for series such as the "Laomiao Ancient Charm Gold 

Collection Lotus Bracelet" and "Bamboo Joint Bracelet," highlighting product details. Implementation Results

Thanks to the meticulous design and installation by the Changxiang Lighting professional team, the lighting effect of this Laomiao jewelry store has been significantly improved:

The jewelry display is more three-dimensional, and the luster and texture of the gold jewelry are perfectly presented.

Customers' average stay time in the store increased by 25%, and the time taken for purchase decisions was shortened.

Sales in key product areas increased by approximately 18%, especially for the "Ancient Charm Goldwork" series.

The overall image of the store has been enhanced, perfectly aligning with Laomiao's brand positioning of "Oriental Culture, National Trend Expression".

Energy consumption is reduced by 45% compared to the original lighting system, saving approximately 32,000 yuan in electricity costs annually.

Customer Feedback

"The Hefei Changxiang Lighting team is very professional, and they have a deep understanding of jewelry lighting. Although we chose a non-smart lighting solution, through precise beam angle control and 

color matching, they perfectly showcased the value and cultural connotations of our Laomiao jewelry products.  In particular, the lighting treatment of the 'Dragon Scale Phoenix Feather' series allowed for 

the best presentation of product details and luster, and customer feedback has been excellent." – Store Manager of Laomiao Jewelry Store in Yanshi, Henan Province

As a national high-tech enterprise, Hefei Changxiang Lighting Technology Co., Ltd., with its professional experience in the field of LED lighting for jewelry, has provided lighting solutions for many well-known 

jewelry brands across the country, continuously helping the jewelry retail industry improve visual marketing effects and create a more professional and efficient jewelry display environment.