The case of Laofengxiang Jewelry Lighting in Xinxiang, Henan Province

Customer Needs Analysis

As a century-old jewelry brand, Lao Feng Xiang has extremely high requirements for in-store lighting:

The lighting needs to accurately highlight the luster and color of different materials such as gold, platinum, and diamonds.

It requires no ultraviolet or infrared radiation to protect valuable jewelry from damage.

The lighting needs to be evenly distributed to avoid glare and enhance the customer experience.

It must be energy-efficient and environmentally friendly to reduce long-term operating costs.

Installation and maintenance should be simple, and the lamps should have a long lifespan.

Lighting Solution

Hefei Changxiang Lighting Technology Co., Ltd. provided the store with a lighting solution, carefully selecting the following products:

High Color Rendering LED Track Spotlights: With a color rendering index of Ra95 or higher, these spotlights ensure that materials such as gold and platinum display their true colors. The 15° narrow beam 

precisely illuminates the products, avoiding light pollution.

Professional Counter Lights: Custom-length LED counter lights are installed inside the jewelry counters.  They feature frosted lampshades to provide even and soft bottom lighting, highlighting the details of 

the jewelry in the display cases.

Showcase Accent Lighting System: Showcase lights made of high-transmittance acrylic material enhance the display effect, attracting passersby at night and improving the store's image.

Under-Cabinet Supplementary Lighting: Professional under-cabinet lights are provided for the store's display cabinets, ensuring that jewelry displayed at lower levels also receives optimal lighting.

Wall Wash Lights: These lights evenly illuminate the store's walls, creating a bright and comfortable shopping environment while enhancing the sense of space. Implementation Results

The jewelry display effect has been significantly improved, with customers reporting that the jewelry appears brighter and the details are clearer.

Compared to traditional halogen lamps, energy consumption is reduced by 60%, saving approximately 32,000 RMB in electricity costs annually.

The flicker-free and UV-free design effectively protects the quality of the jewelry.

Using high-quality heat dissipation materials, the lamps have a lifespan of up to 50,000 hours, significantly reducing future maintenance costs.

The simple and elegant lamp design perfectly complements the traditional brand image of Lao Feng Xiang.

Customer Review

"Hefei Changxiang Lighting's lighting solution perfectly meets our needs. The lamps are of stable quality, and the light is soft and natural, fully showcasing the texture of our jewelry.

In particular, their professional advice on light color for different types of jewelry has led to a qualitative improvement in our display effect." — Manager of Lao Feng Xiang Jewelry Store in Xinxiang, Henan 

Province

As a national high-tech enterprise, Hefei Changxiang Lighting Technology Co., Ltd. will continue to provide the jewelry industry with higher-quality lighting solutions with its professional technical expertise,

helping jewelry brands enhance product display value and customer shopping experience.