The jewelry lighting case of the second store of Chizhou Laofengxiang Specialty Store

Case Background

As an important sales outlet for a well-known local jewelry brand, the Chizhou Laofengxiang store faced the challenge of its traditional lighting system failing to highlight the unique charm of its jewelry. The 

original lighting design lacked layering, resulting in mediocre jewelry display effects, a poor customer experience, and a conversion rate below the industry average. To improve brand image and sales 

performance, the store decided to collaborate with Hefei Changxiang Lighting Technology Co., Ltd. for a professional lighting system upgrade.

Professional Lighting Solution

Based on the specific spatial characteristics and product structure of the Chizhou Laofengxiang store, our team conducted a detailed on-site survey and analysis, and customized a comprehensive lighting 

solution:

Precise Optical System Design: Utilizing multi-dimensional light refraction technology, a professional optical system was customized according to the characteristics of different jewelry categories. 

Warm-toned light sources were used in the gold area to accurately reproduce the rich texture of gold; professional light sources were selected for the diamond display area to highlight the brilliance and 

sparkle of the diamonds' facets; and neutral light sources were used in the jade and gemstone area to perfectly showcase the warm and translucent qualities of the gemstones.

Multi-layered Lighting System Construction: A three-tiered system of basic lighting, accent lighting, and decorative lighting was carefully planned. Basic lighting provides soft and even ambient light, creating 

a comfortable shopping atmosphere; accent lighting is precisely directed at each piece of jewelry at a 45-degree angle, ensuring that every facet of the jewelry shines brightly while avoiding direct light into 

customers' eyes; decorative lighting enhances the artistic sense of the space through clever design, improving the overall shopping experience.

Refined Light and Shadow Control: Using narrow-beam precision cutting technology, the light is firmly confined within the display cabinets, effectively preventing light spillover from interfering with adjacent 

exhibits, ensuring that customers can immerse themselves in the detailed beauty of each piece of jewelry. A specially designed bottom fill light system perfectly eliminates shadows, making the details at the 

bottom of the jewelry equally visible.

Intelligent Scene-based Application: Intelligent switching of lighting scenes is implemented according to different business hours and promotional activities, meeting daily sales needs while creating a unique 

atmosphere during special events, maximizing customer dwell time and purchase desire. Customer Testimonial

"The professional solutions provided by Hefei Changxiang Lighting Technology have completely transformed our store image and sales performance. The lighting now makes every piece of jewelry shine like a 

star, and customers say they can appreciate the exquisite details of the jewelry more clearly, leading to more decisive purchasing decisions.  More importantly, the energy-saving effect is significant, and the 

return on investment period is far shorter than expected." — Store Manager of Laofengxiang Jewelry Store No. 2, Chizhou

This collaboration once again validates the profound impact of professional jewelry lighting on brand image and sales performance. Hefei Changxiang Lighting Technology, with its deep understanding of 

jewelry lighting and technological innovation, continues to help jewelry brands achieve the visual marketing goal of "letting the jewelry speak for itself."