Changzhou Wujin Laofengxiang Jewelry Lighting Case

Project Background

As the flagship store of a century-old jewelry brand, this store has extremely high requirements for its lighting environment.  It needs to meet the professional needs of jewelry display while also reflecting the 

brand's high-end image. Under the original lighting system, problems such as insufficient color rendering of the jewelry, poor color consistency, and high energy consumption gradually emerged, affecting 

the customer shopping experience and brand image.

Project Challenges

Jewelry display has stringent requirements for the lighting environment: the diverse materials of the jewelry require precise reproduction of their natural colors; the complex cutting processes require lighting 

that highlights the three-dimensionality and brilliance of the jewelry; different display areas within the store (counters, showcases, wall displays, etc.) require a layered lighting environment; and energy saving 

and intelligent management needs must also be considered. The original lighting system could not meet these professional requirements, necessitating a comprehensive upgrade.

Solution

Hefei Changxiang Lighting Technology assembled a professional jewelry lighting design team to thoroughly study the Laofengxiang brand image and product characteristics, creating a comprehensive 

lighting solution tailored to their needs. We adopted professional optical design, using precise light path control and color temperature matching to ensure that each piece of jewelry displays its best visual 

effect; we designed a multi-layered lighting system to achieve a perfect combination of accent lighting, ambient lighting, and general lighting; we customized exclusive lighting solutions for different jewelry 

materials (gold, platinum, diamonds, colored gemstones, etc.) based on their optical characteristics; and we introduced an intelligent control system to achieve flexible dimming and scene switching, 

improving store operational efficiency.

Client Testimonial

"The professionalism of the Hefei Changxiang Lighting Technology team is impressive. They not only understand the unique needs of the jewelry industry but also translate that understanding into practical 

lighting effects. The upgraded lighting system has made our products shine with unprecedented brilliance, and customer feedback has been very positive, significantly improving our brand image and 

sales." – Manager, Changzhou Wujin Laofengxiang Jewelry Store