The jewelry lighting case of Laofengxiang Store 3 in Xiaoxian County, Anhui Province

Project Background

Hefei Changxiang Lighting Technology Co., Ltd. recently provided professional jewelry lighting solutions for three Laofengxiang stores in Xiaoxian County, Anhui Province. As a well-known domestic jewelry 

brand, Laofengxiang has extremely high requirements for store lighting, needing to ensure that the color and texture of the jewelry are perfectly displayed while creating an elegant and comfortable shopping 

environment for customers. The three stores in Xiaoxian County, as important brand outlets in the region, had existing lighting systems that could no longer meet the professional needs of modern jewelry 

display, and a comprehensive upgrade was urgently needed.

Solution

Hefei Changxiang Lighting Technology assembled a professional jewelry lighting team to thoroughly analyze the Laofengxiang brand positioning and store space characteristics, and customized a complete 

lighting solution for the three stores in Xiaoxian County. We adopted internationally advanced lighting design concepts, scientifically planning the lighting levels and light environment based on the different 

materials and color characteristics of the jewelry. The solution fully considered professional elements such as color rendering, light intensity distribution, and shadow control, ensuring that every piece of 

jewelry could display its unique charm under the best lighting conditions.

Implementation Results

After the lighting system upgrade, the overall image of the three Laofengxiang stores in Xiaoxian County was significantly improved. The color rendering of the jewelry reached professional standards, 

allowing customers to clearly see every detail of the jewelry, greatly enhancing the shopping experience. The even and soft lighting created a high-end and comfortable shopping environment, resulting in a 

significant increase in customer traffic and sales conversion rates. The intelligent control system made operation more convenient for staff, while also achieving significant energy savings and effectively 

controlling operating costs.

Customer Feedback

"The professional team from Hefei Changxiang Lighting Technology not only solved our long-standing lighting problems but also enhanced our brand image. Customers frequently praise the lighting effects 

in our stores; the brilliance and texture of the jewelry are perfectly displayed, which has played a positive role in improving sales performance." – Store Manager, Laofengxiang Xiaoxian County Stores