For jewelry stores, good lighting elevates—bad lighting ruins! Remember these tips for an INSTANT upgrade in store ambiance. ✨
✅ THE THREE MUSTS
1️⃣ FOCUS ON THE HIGHLIGHTS
Use precise spotlights to create visual centerpieces! For diamond displays, we recommend installing 7W spotlights at 1.5-meter intervals—so every gem gets its own "spotlight moment." ✨
2️⃣ SHOW TRUE COLORS
A Color Rendering Index (CRI) >90 is essential! Opt for 4000K neutral light—it warms gold and makes diamonds sparkle, so customers never doubt what they see.
3️⃣ LAYER THE LIGHTING
Follow this formula: 30% ambient light + 60% accent lighting + 10% decorative light.
Try adding a floor lamp in the VIP room—you might just see a boost in closing rates. 👑
❌ THE THREE DON'TS
1️⃣ AVOID HARSH, COLD LIGHTS
Cool white beams can make hands look a decade older under the mirror!
A customer might put down that jewel the moment they see their hand glowing pale blue. 😱
2️⃣ NEVER IGNORE GLARE CONTROL
Light on a diamond is brilliance—light in the eyes is a weapon.
Always calculate the shielding angle when installing fixtures—45° is the sweet spot.
3️⃣ DON'T OVERHEAT THE DISPLAY
LEDs are great, but choose low-heat models! Excessive heat inside displays can crack delicate gems like opals—costing you far more than just lighting. 💎